KULA KORNER FRANCHISE-GENERAL GUIDE-LINE

 

1.Dincom ltd (Kula Korner Holding Company) shall take on all the leases and issue the franchisees with an operating license.

 

2.Payments; done quarterly in advance and a 3 months deposit paid through our financial consultants.

All cheques shall be done in favor of our Holding Company Dincom ltd.

 

3.

	Royalties/month	Advertising fee/month
City	100,000	15,000
Large Towns	50,000	10,000
Other towns	30,000	5,000

 

All fees are payable quarterly in advance inclusive of the respective rents.

 

Turnkey projects available; (inclusive of the Franchise fee)

o       Kula Korner Bistro kshs.10 million

o       Kula Korner Duka kshs. 7.5 million

o    Kula Korner Express kshs. 3.5 million

Marketing:

o       Branding done during initial set (See our Brand book).

o       Group promotion - agreed annual calendar of events.

o       Quarterly marketing reviews

o       Training - initial training followed by quarterly training.

o       Co-branded  Merchandise.

o       Marketing Materials up-date.

o       Participate in the group Royalty scheme.

 

Operations:

o       Reviews done quarterly

o       Assist in the initial Set up.

o       Initial - Standard Operating Procedure Manual

o       Training done quarterly

o       Support in continuous Admin and legislative issues.

o       Strategic partners and suppliers co-ordination

o       Stake-holders annual Seminar

o       Business re-engineering strategies-done annually.

                   

Finance:

o       System audit every 6 months.

o       Quarterly reviews in;

·        Training and results actualization

·        Advice on budgets, returns, management accounts etc and ensure statutory compliant.

·        Benchmarking

·        Build up system, cashiering and IT.

 

o       Purchase & merchandise rebates & commissions.

o       Handle cheques- Client account.

 

 

 

Training and New product development

 

This has been done through a Memorandum of Understanding signed with the hospitality division of Strathmore University.

 

Legal matters
Enter into franchise and licence agreement.This shall include the Franchise Agreement, prospectus, disclosures, Confidentiality agreements etc. This shall be the first step of engagement.

 

Production:

o       Hygiene consultant

o       Menus and recipes + new product development.

o       Kitchen specialist

o       Costing & portion controls.

o       Training.

 

Site selection criteria form duly filled for qualification. Our contracted property managers will ensure that all Kula Korner specifications are strictly adhered to. The interiors shall also be handled by our interior designers.

 

Franchisee selection criteria. - Use of the provided guide-line must be strictly adhered to.

 

Our projection is to open a Kula Korner franchise in all the major cities and large towns in East Africa. This would translate to about 30 Kula Korners in the region. Be part of our success story.

 

Bank support required

 

Come up with a Kula Korner franchise finance package for our prospective franchisees.(Subject to bank conditions)

 

PR/Marketing support in;

 

o       Daily Papers

o       Periodic publications.

o       Radio and TV.Programmes.

o       Launch & activations

o       Intermedia services.

o       Various professional bodies

o       E.marketing-target specific.

See advertising pool budget.

 

Kula Korner flanker brands.

Kula Korner is predominantly an up market contemporary African fast food restaurant with a Western flair.

 

See our popularity index below;

 

Chakula Chetu	60%
Choma Korner	5%
Kahawa Korner	8%
korner Baridi	7%
African Pizza Korner	5%
Sundowner Korner	5%
Mapema Breakfast	8%
KK Merchandise	2%
	100%

 

Continue to our Application Forms Click Here