KULA KORNER BRAND FRANCHISE.
Thank you for your
interest in KULA KORNER franchise opportunity. Herein please find the proposal
for the grant of a franchise name for your establishment.
- FRANCHISE ARRANGEMENT
We would provide you with
a Kula Korner brand franchise, where you would;
- Take on the identity of the brand name.
(Name
and colour scheme complementing the existing look)
- Take on the operating systems and
business methods;
o
Quality standards
o
Standard recipe for KULA KORNER signature dishes
o
Standard procedure evaluation.
- Receive support in terms of;
- Training
- Identification and
resolution of operational challenges
- Marketing and
advertising support
- Product evolution
- Brand equity
- Experience of Kula
Korner co. services.
- BRAND ADVISE SUPPORT.
- Assistance in; Personnel development,
marketing/ advertising and other factors relating to operating a business.
- Support in terms of; product and brand
evolution, market analysis and consumer monitoring.
- Association with an already tried and
tested system which allows one to enjoy the competitive advantage, high
bargaining power, maximized profits, reduced risk of business failure and
name recognition.
- Add value to an existing business in
terms of professional business practice and complementary services with
continual improvement to current product offered.
- FINANCIALS.
Franchise fee
A
one off fee for the grant of the franchise rights (see schedule attached).
The
franchise fee covers the following;
·
Licencing of
KULA KORNER intellectual property rights
·
Use of the brand name and
trademarks.
·
Access to the business methods.
·
Access to the standard recipes
for the KULA KORNER signature dishes.
·
Standard Operating Procedure.
·
Induction training of Franchisee
Management Team prior to the commencement of franchise operations.
ROYALTIES/ SERVICE FEES.
Flat monthly fee exclusive of VAT (see schedule attached)
The
fees covers;
- Continued support of operations and
steady monitoring through support consultants.
- Involvement in the initial recruitment
process of senior staff
- Monitoring consumer trends and
expectations.
- Regular product re-engineering-menus,
systems, controls and all other areas of business improvement.
- Access to continuous KULA KORNER
product evolution and business up-grading.
- Benefits from strategic partners
business participation
- Access to group purchasing position
- Access to franchise collective
innovation pool
- Royalties for the continued use of the
brand, logo’s and trademarks.
Advertising pool
Future advertising pool
contribution will cover;
- Regular generic promotional activities
- Quarterly media campaigns
- Production of generic posters etc.
- E-marketing and Web-site
support.
- RESTRICTIONS.
Being
part of a growing franchise, we wish for the franchisees to work closely in
developing the product and brand and ensure consistent adherence of the
standards. Thus, we provide support to our franchisees while giving them a free
hand with their operations with minimal interference to innovate and try
different ideas in accordance to the provision of the brand and consistent
communication.
Trademarks are the property of DINCOM LTD and thus all usage
of the brand and brand elements need to have prior approval.
To support the franchise system, DINCOM LTD requires
franchisees to devote their time to the operation of the franchise as owner-
operation as this is a fundamental element to the
franchise development in the region.
We would like to take
this opportunity to wish you the best in your future endeavours and we look forward to an extremely
successful business relationship in the future.
Thank you.
Yours truly,
Dominic K Kosen
Managing Director.
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